Here S What Our Professional Car Designer Thinks Of The Ram 1500 Revolution
The beauty of this is it gives the company freedom. Mopar is able to make different vehicles compared to what’s expected — to bring a hard rock playlist along when everyone is politely nodding in time to some bland bed-wetter’s music. When Chrysler was briefly the coolest car company on the planet in the early nineties, they built the Viper and the Prowler. Realizing they would have to do something extraordinary to have any chance of gaining market share in the full-size pick up market, the designers cracked open a fresh pack of Marlboro Reds and came up the “big rig” second generation Ram 1500....