The Enshittification Of Tiktok
I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two-sided market,” where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them. This is why—as Cat Valente wrote in her magisterial pre-Christmas essay—platforms like Prodigy transformed themselves overnight, from a place where you went for social connection to a place where you were expected to “stop talking to each other and start buying things....