Carl Hahn The Man Behind The Vw Beetle S Success In America Has Died
I think Hahn’s most impactful and best-known work came from an extremely important decision Hahn made after becoming president of Volkswagen of America in 1959. VW’s lineup at that time was something very peculiar to American eyes: diminutive cars with the engine in the wrong end of the car, making funny noises and shaped like either like a mechanical igloo or a rolling loaf of bread. Hahn needed to make the many positive qualities of these cars appealing to the masses of American buyers, who were used to being shown flash ads of cars as idealized dream-chariots, long and low and gleaming....