Shortly businesses and creators alike realized how valuable it could be to their Pinterest marketing strategy. Let’s dive into everything you need to know about what a video pin is and how to use it.
Why Pinterest Video Pins Are Important 2023
Social media users love to watch videos, especially when it comes to tutorials. Video pins are eye-catching since they start playing when they are visible on your home page. It’s a more comprehensive story to your pin. They allow for a cover image to introduce your pin. Viewers are 2.6x more likely to make a purchase from a business after viewing a brand video.
How to Upload Video Pins to Pinterest
Anytime we try something new it can be confusing about the best practices. Knowing how to upload video pins on a desktop, iPad, or mobile device is important. That way you can do it at any time from anywhere. Tip: You must have a Pinterest business account to upload videos.
How to Upload a Video to Pinterest on Desktop, Mobile, or Ipad
If you don’t have a business account, convert your Pinterest profile to a business account in the settings. Regardless of whether you are on a desktop, mobile, or Ipad, the process remains the same. The layout may look slightly different but that’s it. Follow the steps below:
Once logged in, click the + button to Create Pin in the upper right corner. The next page will prompt you to “Add Your Title” and either upload your video or drag and drop your video in the space on the left-hand side. The following specs are required for video upload: High-quality JPG files and Less than 32MB, or MP4 files less than 2GB Drag the selector right or left along your video to choose a cover image. Fill in your title, description, and destination link. Also, select your Pinterest board from the drop-down menu or create a new one. Finally, add relative hashtags and click “Publish.”
How to Pin a Youtube Video on Pinterest
Pinning a Youtube video is a simple process! Thanks to Youtube’s Share button they make it quick and efficient to share your favorite videos from your Youtube Channel.
How to Pin a Vimeo Video on Pinterest
In 2020, Vimeo actually partnered with Pinterest on allowing video pins in the first place. Vimeo Create allowed users to directly upload their own videos to Pinterest. It also gave businesses a creative space to choose from a variety of templates and editing features. Tip: It’s important to follow some of their guidelines by keeping your short and sweet as the average Pinterest user loses attention after 15 seconds. Let’s break down the steps on how to take advantage of Vimeo Create and directly Upload your video pin.
How to Pin Instagram Videos on Pinterest
Instagram is one of the most widely used social media platforms on the market. Sharing Instagram videos to your feed or Pinterest story, however, follows a slightly different process than sharing it to an Instagram story.
How to Pin a TikTok Video to Pinterest
TikTok is the next generation’s Instagram. This is why it is important for businesses to collaborate with the platform throughout their Pinterest. With it still being relatively new, not many Pinterest users know how to pin TikTok videos to their boards.
Ways to Create Video Pins
You can create video pins in a variety of different ways. Through Canva, Instagram stories, Keynote, and Pinterest, you can expand your variety of video features to make your content more interesting.
In Canva
Save Instagram Stories
Instagram stories follow a very similar pattern to Canva with a slightly different interface.
Use Keynote
Keynote allows marketers on Pinterest to make fun and dynamic videos. The end process will follow a normal upload but the software makes the beginning steps slightly different than Canva or Instagram.
Download Directly on Pinterest
You can download video or image pins directly from Pinterest by clicking on the ellipses feature and selecting “download.” This will download directly from your home feed or profile to your desktop.
How to Schedule Pinterest Video Pins
Part of being a business profile on Pinterest includes scheduling your posts so they go out at the right times to your audience. You may not always be able to post at the exact time you should or you may just want to take advantage of convenient marketing tools. With Pinterest, Tailwind, and Leiter you can schedule your posts worry-free.
On Pinterest
When you go to add a new pin image or video on Pinterest there is an option to schedule your post to a later date. This is directly below the “Add a Destination Link.” Once you check this a calendar will pop up allowing you to choose both the date and the time.
With Tailwind
Tailwind makes it super easy to schedule pins especially if you have the browser extension. Here are a few easy steps to scheduling your pins: Now your pins will post at these times and you don’t have to worry about doing anything else. We know that this can be a lot of information to take in at once which is why we have dedicated this section to your most frequently asked questions!
Do videos perform well on Pinterest?
Statistics show that 75% of Pinterest users are more likely to watch videos on topics that interest them than 54% of Instagram users. Since Pinterest allows users to especially search for what they are looking for videos, in general, perform great which is why linking your social media accounts to Pinterest can be beneficial.
How long can video pins be on Pinterest?
Video pins will stay on your profile indefinitely or until you decide to delete or deactivate your account. The more content you have the more Pinterest followers you will get.
What is the video limit on Pinterest?
Video pins have to be a minimum of four seconds. They can be a maximum of 15 minutes but most marketers will tell you that 15 seconds is the best length for the Pinterest Algorithm.
How do I download a video from Pinterest?
Pinterest allows you to download pins by clicking on the “…” or ellipses button to show more options. Once you click on it, the download will appear in the dropdown menu.
Conclusion
With nearly every way to upload a video pin to Pinterest, it is time to take action and start engaging your audience with beautifully done video ads. Engaging them with whatever platform you choose to upload with, will drive more traffic to your blog posts. About
