Just so you know and can feel the cringe for yourself, here’s the video:
Right from the first “This one’s for you,” this sounds like a parody of X-treem ’90s-feeling doofuscore-rap bullshit. I mean, I don’t know who that moustache-grower in the white shirt is, wandering around in a cave and throwing sand and saying all those silly, silly words in that sounds-like-a-14-year-old-kid-trying-to-sound-badass voice, but oh man, is it, um, bad. Maybe he’s a great guy who normally does fantastic work in non-stupid voices and just did this for a fat check. I get that. That’s possible. Also when he says “concrete yearner,” it sounds like “concrete uriner,” which sounds like slang for a street-pisser. What is it about this that just hits so, um, wrong? I mean, the fancy lady who gets in her Sterrato to do donuts in the red desert is the expected sort of supercar masturbatory whatever, but backing that with this dude saying and …just makes it all so trite and goofy. Ugh, the way he says “make gravel rain dawwwwnnnn” I can’t, oy. It’s like 1998 college town coffee shop poetry slam words combined with the voice of someone trying to sell you a highly caffeinated sports drink with a name like Ball Blaster X2100. I’m very much not the only one to notice that something feels really off about all of this; everyone is talking about it, because how can you not? Look:
You absolutely must watch (with sound) Lamborghini’s latest debut video. If you make it to 25 seconds, there’s no turning back. pic.twitter.com/ZCBVDH2L8S — Engineering Explained (@jasonfenske13) December 1, 2022
— Tavarish (@theRealTavarish) December 1, 2022
— Zack Klapman (@ZackKlapman) December 1, 2022 Our own Matt Hardigree said it reminded him of this song, where some Italians pretend to know English:
…and while I’m happy for any reason to share this song, I don’t think it’s an apt comparison. Because these hepcat Italians didn’t know what the hell they were saying, and I suspect Our Dusty Boy there absolutely knew the words he was saying. Maybe he didn’t write them, but he definitely said the, and even more importantly, said them That Way. But, maybe Matt’s on to something, and it is someone Italian trying to sound as American as possible, as this person suggests?
— sound guy under duress (@LeviBetz) December 1, 2022 Okay, that’s a possible excuse, sure, but Lambo must have at least one American who could have given this a listen first, right?
— driver of car (@mason187h) December 1, 2022
— Tristan S (@tristanxskpn) December 1, 2022
— omgloudmouth (@omgloudmouth) December 1, 2022
Look, Lambo, I get you’re proud of your fun new rugged car and you want everyone to see it tear shit up and kick up dirt and pebbles and that’s fantastic, and we all want to support you. But, at any point when making this video, didn’t anyone say hey, what if we lose the dude with the poetry slam bullshit and just put in some badass music? I’m just baffled. They had an amazing video with great shots of the car, and now all anyone can talk about is the way it was ruined by that dummy who keeps talking during the whole thing. Bang up job, Lambo! There were other things I couldn’t make out in the dialog. I wasn’t sure if the narrator poet had suffered a brain injury at some point, or I had, as the words resembled known verbiage, but seemed somehow separated from reality.
