If you’re not testing different options for your marketing decisions, here are a few AB testing statistics to convince you otherwise.
General AB Testing Statistics and Facts 2023
Businesses and AB Testing Statistics 2023
AB Testing Examples Statistics 2023
The Importance of AB Testing Statistics
How many variations should be used for AB testing?
The goal of AB testing is to find the best design out of two different options. While it might seem more efficient to run more than two designs in one test, you won’t get accurate results. Instead, you should run multiple AB tests using only two options for each set.
How do you know if an AB test is significant?
The results of an AB test should have a confidence rate of 90% to 95% to be considered statistically significant. There are many free calculators online where you can enter the number of visitors and conversions to determine the statistical significance of your test.
What can be used for AB testing?
AB testing can be used for many things. For example, 77% of companies AB test their website, although it’s also possible to test landing pages, email content, and call-to-action. You can also test individual features, including images, headlines, or fonts and colors.
Conclusion
AB testing may be a big-time and financial investment, but it’s an important concept with huge payoffs. If you plan on growing your business, then it’s time to incorporate AB testing into your marketing process! Sources:
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