All landing pages are easy to read and use for the customer, plus they rank higher in search engines and generate more leads. A landing page is the first stop for your consumers and is the ideal opportunity to make a good impression. Landing pages are custom-built to convert customers because they deliver personalized Call To Actions (CTAs), highly relevant offers, and information. Understanding the statistics and trends for 2023 will help you leverage your landing pages more effectively. We’ve included the most useful insights about landing page optimization and landing page conversion statistics.
General Landing Page Stats 2023
Landing Page Conversion Rate by Industry
Landing Page Conversion Rate Optimization Statistics
Landing Page Optimization Statistics
Landing Page Click-Through Rate Statistics
Landing Page Testing Statistics 2023
Landing Page Creation Statistics 2023
Landing Page Lead Generation Statistics 2023
Statistics About Best Landing Page Practices 2023
Landing Page Trends for Marketing Experts 2023
A landing page does what it says on the tin. In other words, it is designed for a prospective customer to land on. The potential customer often gets there by clicking a CTA button in an ad or email, and it takes them to your landing page. A CTA action that leads to a landing page can also be featured in a social media post on Facebook or Twitter.
Whether you run a B2C or a B2B company, the goal of that landing page is to convert visitors, act as a traffic source, generate more leads, or sell a product. Your landing page doesn’t need to be jam-packed with information, and It doesn’t need to have lots of links. All your landing page needs is only what is necessary to prompt the prospect to take action. If you’re looking for some inspiration for your landing page strategy, here are some trends you might want to consider adopting for 2023.
Landing Page Trend #1: Less is More When it Comes to Landing Page Design
You don’t need to fill your landing pages with lots of information to attract attention or improve the user experience. To draw attention, it should be simple, geometric, and have a clean design. Such a page is easy on the eye and easier to digest, but most importantly, it will load much faster. You’ve only got a few seconds to make an impression, after all.
Landing Page Trend #2: Make Your Landing Page Interactive
Not many brands use interactive landing pages, but they are very effective. Interactive content increases the efficiency of your message transmission by 79%. Interactive content is 81% more likely to hold the visitor’s attention. Because visitors stay on your landing pages for longer, it will help your page rank higher in search engine results.
Landing Page Trend #3: Custom Illustration and High Contrast
Custom content helps to carry your message to your prospects. Include custom illustrations rather than stock photos to convey your unique message. Images of real people also perform much better than stock images. Heavy contrast is another critical trend that also happens to be fun and eye-catching. In addition, it concentrates the viewer’s attention front and center. Gradient colors are a popular choice because they keep things interesting without being overly complicated. Whitespace helps make landing page copy and headlines pop and explain to the user why they’re there.
Landing Page Trend #4: Zero Navigation Links
Too many navigation links will kill your conversion rates. Every link you include distracts the prospect a little more, and they’re gone before you know it. A navigation bar or link doesn’t convert, whereas CTAs do.
Landing Page Trend #5: Your Landing Page Will Rock if You Include Video
If you include a video on your landing page, it can do all the heavy lifting of communicating your message, which means you don’t have to worry so much about copy and images. With a short and sweet video, you can answer all your audience’s key questions.
How many landing pages do you need?
Studies have shown that when a business website has 10-15 landing pages, it tends to increase conversions by 55% compared with business websites that have less than ten landing pages. If you have more than 40 landing pages, it could lead to a higher conversion rate of more than 500%.
What is a reasonable conversion rate for a landing page?
Across a variety of different industries, a good average landing page conversion rate is 2.35%. However, top landing pages can expect to convert at 5.31% or even higher. If you manage to break into the top 10% of landing pages, you can expect a conversion rate of 11.45%, possibly more.
How many landing pages is too many?
When it comes to landing pages, there’s no such thing as too many. On the contrary, using multiple landing pages can be very powerful. Here are a couple of statistics to back this statement up.
Companies that have between 31 and 40 landing pages get seven times more leads. Companies with more than 40 landing pages get 12 times more leads than those with only 15 landing pages.
How much does a landing page cost?
The cost of a landing page depends on what you expect from your landing page. A landing page could potentially cost from a few dollars to several thousand.
Conclusion
Landing pages play a critical role in an inbound marketing campaign, and the landing page stats back up this statement. We hope you enjoyed reading them, and if there’s one thing you take away, let it be how easy it is to turn your landing pages into lead-generating and conversion-making machines. Take note of the upcoming trends and consider including them in your latest digital marketing strategy. Don’t forget to test for optimal performance using analytics and marketing experiments and making changes when necessary. We would like to credit the following sources that were invaluable in our research.
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