It gives marketers the chance to build brand awareness, convert leads, and build a figure of authority, to name a few. Companies that started a blog generate 67% more leads than companies that don’t. This statistic means, if your business doesn’t have an active blogging strategy in place, you could be missing out on huge opportunities to gain your market share and keep a competitive advantage. In this article, we’ve hand-picked 131 of the most important blogging statistics your business must know to create a powerful blogging strategy to boost your bottom line.
Blogging Growth Statistics 2023
Blogging SEO Statistics 2023
Blogger Challenges Statistics 2023
Blog Reader Behavior and Consumption Statistics 2023
Blog Length and Frequency Statistics 2023
Blog Type and Content Statistics
Guest Blogging Statistics
Blogging Marketing Statistics
Blogger and Vlogger Influence on Consumers Statistics
International Blogging Statistics
Blogging in Asia
Blogging in Europe
Blogging in Central and South America
Blogging Platform Statistics
The Future of Blogging
The future of blogging can greatly influence your content strategy. As we’ve learned from the statistics, the demand for blog content is only increasing every year, but it’s likely as technology and industry needs change, the way we blog will also take some turns. Let’s take a look at some important blogging predictions.
Artificial Intelligence Will Change the Blogging Industry
There’s no doubt that AI is slowly getting incorporated into business operations around the world. In 2021, AI in businesses will create $2.9 trillion in business value and 6.2 billion hours of worker productivity. So, how will AI help with content creation? Robots are currently writing reports of sports events like this football recap by the Washington Post. Bots can also generate articles on topics such as “what is love” by standardizing data and turning it into a neutral and understandable story. For now, they lack the personality and creativity that real humans have, but with AI technology getting smarter every year, it’s worth considering your long-term blogging strategy.
Digital Consumption Will Skyrocket
Digital consumption doubled in 2020. Since the start of the pandemic, the daily time spent on consuming content went from three hours and 17 minutes per day to six hours and 59 minutes per day. With more remote work, online careers, and automation, digital consumption is bound to be on the rise even after the pandemic. Since 2020, the key statistics demonstrating digital growth that can benefit your blog include:
44% of consumers are testing new products after seeing a relevant ad. Younger consumers (aka the biggest group of consumers) take action mostly after seeing a brand promotion on social media. 67% of digital consumers are likely to trust a brand if mentioned by an authoritative blogger. The future needs a contextual approach. 69% of digital consumers will only consume content relevant to them.
The rise in digital consumption is a huge win for your blog, so remember these key stats to include in your strategy.
Quality Content Will Dominate Search Engines
An entire 72% of marketers have expanded their content budgets and production over the past year. It’s amazing news, but only if the content is high quality. Quality blog posts have been winning since the huge blog explosion in 2014 and are only becoming more significant to the blogging industry. Long-form, visually rich articles are important factors in an article’s quality score, and 95% of blog readers say quality content can be improved by removing or lightening the sales message. Quality content is and will continue to be the best way to gain high-quality backlinks, helping your blog move to the top of the search engines.
Over to You
Now that you know all of the recent blogging statistics, what will you do? If you’re deciding to start blogging now, you’re not late to the game, as blogging is on the rise. If you’re looking for ways to boost your current blog, being informed about statistics is crucial. Planning or updating your content strategy with these statistics in mind will help your blog’s long-term success. There are many important takeaways in this article, and the ones that are more important for your blog will depend. Generally, all blogs should consider consumer behavior trends and what’s in store for the future of blogging. We hope you enjoyed these statistics! We got our hand-picked statistics from the following sources:
Orbit Media Statista Growth Badger Content Marketing Institute HubSpot Red Website Design Ahrefs Demand Metric BackLinko WordPress Medium Website Builder Statcounter Slideshare Demand Metric CSA DV Neil Patel
About
