A social media marketing strategy has become key for any serious marketer, but it’s an ever-changing and complex field. Knowing some of the latest social media facts and statistics will help you better understand the industry and its opportunities. In this post, you’ll find some key social media stats and facts you can use to help with your social media marketing strategy and analytics, whether you’re a business owner or a digital marketer.
Key Social Media Stats and Facts 2023
Global Social Media Growth Rates
Social Media Demographics Statistics
Facebook Statistics
Twitter Statistics
Instagram Statistics
TikTok Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Social Media Usage Statistics
Facebook Statistics
Twitter Statistics
Instagram Statistics
TikTok Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Social Media Engagement Statistics
Facebook Statistics
Twitter Statistics
Instagram Statistics
TikTok Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Social Media Business Statistics
Facebook Statistics
Twitter Statistics
Instagram Statistics
TikTok Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Social Media Advertising Statistics
Facebook Statistics
Twitter Statistics
Instagram Statistics
TikTok Statistics
YouTube Statistics
LinkedIn Statistics
Pinterest Statistics
Average Time Spent on Social Media
Social Media Usage by Device
Most Important Social Media Trends to Watch
The world of social media is constantly changing, with platforms regularly introducing new features and changing their algorithms. Such rapid change brings new challenges for social media marketers and brands. Here are a few of the social media trends to watch going forward into 2023.
Live streams will remain popular following the lifting of COVID restrictions. 25% of marketers say that live video is one of the most valuable content types. With more than 500 million users interacting with Instagram Stories every day, it looks like this content format is not going away anytime soon. Images in Stories have a 5.65% higher tap-forward rate than videos. Augmented and virtual reality look set to become future trends.
Frightening Social Media Statistics and Mental Health Statistics
Social media has many pluses, but there’s also a very worrying and darker side to this trend. Here are some statistics that might surprise you.
More than 210 million people suffer from social media and internet addiction globally. Nearly 90% of drivers admit to using social media while driving. Around 35% of social media users find it difficult to sleep due to over usage of screens. Around 45% of people use social media instead of sleeping during the night and often check their phones. Excessive use of social networks can result in poor mental health, such as low self-esteem. Social media has caused depression in 32% of users.
Final Thoughts
We hope you enjoyed exploring these social media statistics. They certainly show what a powerful force social media platforms can be. However, they also indicate that social media channels, in general, do have a downside. An important takeaway from this article is that a social media strategy should be included in any marketing plan because it’s jam-packed with opportunities. About
