More and more B2C companies are starting to recognize the power of internet content and use it to increase brand awareness, build relationships with their customers, and promote their products or services. In this article, we have gathered 117 of the latest B2C content marketing stats, facts, and trends that will give you a deeper view of the content marketing industry. Thanks to this data, you will understand how to use content more effectively to grow your business.
General B2C Content Marketing Stats 2023
Images and Photos Content Marketing Statistics
Video Content Marketing Statistics
Webinar Marketing Statistics
Audio and Podcast Statistics
Statistics on Content Marketing Channels 2023
Content Promotion and SEO Statistics
Mobile Content Marketing Statistics
B2C Content Marketing During Pandemic Statistics
What is the average size of a B2C organization’s content marketing team?
An average B2C organization has a team of two to five people dedicated to content marketing. This is true for both smaller and bigger companies.
How many B2C organizations outsource content marketing activities?
It is estimated that 55% of all B2C businesses outsource some part of their content marketing activities. Moreover, 80% of those businesses choose to outsource content creation specifically, as it is the most time-consuming content marketing activity.
What is the success rate of B2C organizations’ content marketing?
Only 5% of digital marketers rate their B2C organizations’ content marketing efforts as extremely successful. In comparison, 1% think that their content marketing efforts are not successful at all. Almost half of online marketers believe that their B2C organizations’ content marketing is moderately successful.
Conclusion
There is no doubt that good content goes a long way. Implementing the right content strategy into their marketing efforts can help companies reach a wider audience, generate leads, and increase conversion rates. In addition, content is an excellent tool to answer your audience’s most pressing questions. You can do that via various content marketing channels, such as video content, blog articles, or podcast episodes. Producing high-quality content can help your business grow much faster, which is why it is important to truly focus on your content marketing efforts. The B2C content marketing statistics provided in this article will give you a new perspective on improving your content and using it to your advantage. The data in this article was gathered from the following sources: Statista, Podcast Insights, Hubspot, Ziflow, OptinMonster, and more. About
